Why Social Media is Important For Your Business - #TuesdayThoughts

Social media is a critical part of a business’s digital strategy, because of its worldwide reach and the ability to track exactly who you are marketing towards. With newspaper ads or billboards, you rarely know who will see them, but with Social Media Marketing you have the ability to address your target audience. If you are not including this as part of your digital strategy you are missing out on an incredible marketing opportunity.

Engaging with your customers

Social media is a great way to communicate with current and future customers. With this increased communication comes an increased chance of a transaction. You are able to address any potential concerns that they may have quickly, as well as build up a supplier-client relationship to gain their trust. Rather than see your social media as a way to pitch to your customers, use it as a way to build a relationship with them and gain their trust. In doing so the orders will come in, and you can portray a strong brand message.

Your competition will already have a social presence

It is extremely likely that your competitors will already have an established social media strategy or will currently be working on one. In this day and age, it is common for prospective clients to check out your social media pages before making some sort of enquiry, and if you do not have an active one then you can easily lose to your competitors. It’s not about spreading yourself on every social media platform either; best to do one well than to do four terribly. Find the platform most suitable for your business (link to previous article)

Enhances your SEO

Social media marketing and SEO are becoming increasingly intertwined with each other. Search engine crawlers will know which pages are consistently being updated with high-quality engaging content, and what ones are being left to the wayside. It is not enough now to just have your website optimised, you need to share the content throughout your platforms to show off your brands capability.

Increased traffic

Arguably one of the best benefits of using social media is that you can drive traffic into your website. By sharing content on your social media platforms, e.g. articles or blog posts, you are giving viewers a reason to click through to your website. You can showcase your knowledge and expertise and give potential clients a sneak peak of what you can provide to them. Increase your visibility by adding hashtags to the content your publishing, and don’t be afraid to get involved in current discussions or threads. Any way to increase your visibility and showcase of your potential is encouraged.

It can be fun!

Getting to know your customers, planning your posts and launching new campaigns is a great way to have fun whilst improving your digital strategy. You can even host Facebook live chats or create current affairs polls, and when you see that surge of interaction or one of your tweets goes viral you will really feel like it was all worth it. By putting the work in you can reap the rewards and see an increase in sales and exposure!

Let’s Get Started

Get started on developing your company’s social media presence. Email me here or call on 0141 771 7242.

by Amy Carpenter