Your Website is a Reflection of your Company’s Reputation

People who run businesses generally fall into one of three categories: 

- Early Adopter 

- Follow the Leader

- Playing Catch-Up

The Internet

The Internet has caused a MASSIVE shift in how we do business in the modern world. Its impact has been extraordinary.  Early Adopters have seized the opportunity, embraced change and have pioneered new ways of doing business. Names like Amazon, eBay, Booking.Com and many others have changed society and the way people buy in Business to Consumer (B2C) and Business to Business (B2B) environments.

The First Rule of Sales

The first rule of sales is “Make it easy for the customer to buy” – Amazon is a perfect example of how to get this basic concept right. It is extraordinarily easy to buy from Amazon. You can find an item you wish to buy and press with “one click” to buy – all from the comfort of your armchair. 

But let’s break that down a bit more….and go back in time 20 years or so.

It used to be that you’d go to the Yellow Pages to find a company by category, or flick through catalogues like Argos or IKEA, or physically go to town and browse the shops to seek out options for you to buy. You’d go into a store and ask the staff about the product so you could learn if it had the features you needed.

Nowadays, the buyer researches, learns, decides and buys online – and even has the item delivered. 88% of ALL BUSINESS DECISIONS nowadays start with an online search and investigation.  Most people in business are in the “Follow the Leader” category. Some are still “Playing Catch-Up” and many companies are failing or slowly dying, losing to competitors who are getting the Internet right for their companies.

“Your brand isn’t what you say it is, it’s what Google says it is.” - Chris Anderson

The fact is that the higher up the pages a business is ranked by Google, the higher the perceived reputation becomes. Also, potential buyers will make judgements on whether or not to send your company an enquiry based purely on the impression your website gives them.

So if the first rule of sales is “Make it easy for the customer to buy” – every page should have benefit statements and clear calls to action.

Getting websites to do all these things well for your business takes knowledge, skill and expertise.  

If you are a business based in Scotland and you want a website that works and is great value, then get in touch with us.