Why Professional Web Design is so Important for Your Business

Let’s face it, you are not in business to fail.  Of course not, however resources are limited and you have to make considered choices about where to invest your limited marketing budget.

One temptation is to be attracted by low cost website templates and, whilst they have their place for some types of business, it is rarely good enough for any business that is needing to break into an established market or launch a new product to make the established marketplace sit up and take notice.

First Impressions Count
First impression are lasting impressions.  A great website should be almost ‘transparent’ to the viewer. The design shouldn’t detract from the message. It should add to it.

Designing web pages is a highly skilled profession and requires an experienced and well trained team to get it right.  

Anyone can source the tools and use templates however that approach seldom guarantees the result is good enough in a business environment.

Give a box of colours and a canvas to someone and ask them to ‘Paint or draw a cat’ and they will be unlikely to produce anything approaching the quality of image that a trained artist would produce.  

See what we mean?.......

Amateur Cat
(Courtesy of The Museum of Bad Art)

Professional Cat

So if you are in the business selling to cat owners, which image would you use?
Let’s be realistic, the first image is more likely to lose you customers than win them!

If you need a painting - commission a Professional Artist.  
If you need a Business Website - commission a Digital Agency.

Keep your Website Fresh and Stylish
What is the first thing your customers see when looking at your business? Your HOME page.

It has to look great, be inviting, have compelling content.  It has to make the visitor want to look further into your website to find what they are looking for.  So many businesses get this badly wrong and actually lose business on first contact.  Others excel at this and they are usually the market leaders.  Remember 88% of business purchases start with an online search.

Need a Place to Sleep Overnight?
Imagine you are driving across the country and are beginning to think about staying overnight and you pass a motel sign.  Without doubt you will make a judgement on the quality of Motel based on the sign.  The sign’s SOLE job is to attract you, make you turn off to investigate the Motel further.  So it is exactly the same with first impressions on your business website.  Your HOME PAGE entirely represents your company online. It therefore has to be attractive, fresh and deliver the right messages or customers will drive on by, looking for something better.  Also, it needs to load quickly.  Loadspeed is the Internet equivalent of the sign saying "Motel at roadside" (fast to reach) or "Motel 15 miles down B-road"  (ie miles away).  Make no mistake - Page Load Speed is vital.

Websites and Digital Marketing
In this modern world almost 90% of business decisions are made online before the buyer contacts the company.  It therefore pays dividends to ensure your website is well designed and attracts business rather than repelling possible customers.

First impressions count.
For more information, please contact Big Red Digital.