Why Is Your Traffic Not Converting Into Leads? - #WednesdayWisdom
Category: Digital Marketing
Published: 17/10/2018
The first step in driving more
sales for your business online is to generate a regular source of valuable
traffic and leads. But what if your web traffic is not converting readily
enough? For many businesses, website traffic is not as valuable as it may seem
if it is not being converted into potential business. In order to convert
traffic into genuine sales leads, a number of things need to be taken into
consideration.
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Target Market
It may be that you have not
properly identified your target market. If you have not identified who exactly
you are targeting with your product/service, then it can be difficult to
convert the leads that are landing on your website. Save yourself time and
money, identify your customers and speak directly to them. In doing so you will
be able to draw in more relative traffic into your website which will then
successfully convert into leads.
Navigation
Once people are on your website
they’ll know exactly where to go, right? Wrong. If there is a problem with the
navigation of your website then they are highly likely to just leave (or
bounce). You have a very short period of time to grab your prospects attention
and if this is not done effectively, you will lose their interest altogether.
If your conversion rates are low, take a look into your Analytics and see if
there are any specific pages that people are dropping off from. If you find
that this is common, it may be time to rethink your page content, or indeed,
the overall design of your site.
CTAs
Calls-to-action (CTAs) are
something we see on most web pages, but they are also something we think little
about until the time comes when we’ll need to use it. CTAs include things such
as ‘Call Us’, ‘Try Now’ and ‘Get Started Here’. They are commands which tell
your leads what to do next. By making these clear and consistent throughout
your web pages, then your visitors are more likely to be converted into
customers.
Need more help in converting traffic
into enquiries? Contact me here
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