Why Smart Digital Marketers Embrace Change – #WednesdayWisdom

Change is inevitable, change is constant - Benjamin Disraeli

Change is how ongoing improvements are made. Digital marketing and your approach to your website is no different.

The Google effect

What worked five years ago in digital marketing, won't necessarily work now. Hands up who remembers outsourcing link building to India, or filling their website with loads of spammy keywords and ending up with a Google penalty they could never recover from?

Why did this affect millions of businesses world wide? Because Google changed the game. Google continue to change the game, constantly. Change is how they improve and stay ahead of their failing competitors such as Yahoo and Bing.

They're really good at it too, look:

Source: http://gs.statcounter.com/search-engine-market-share

Whether we like it or not, Google control how we find things online, how we search for stuff, what becomes popular, and what data we give out about ourselves. Actually, they control much more than you probably realise. But with Google one thing is for sure, change is both inevitable and constant. Therefore, our approach to Digital Marketing needs to be just as agile.

A history of being agile

As a digital agency and software development company with a history stretching over 30 years, we have seen and adapted to some incredible changes. Many of which have come and gone. In fact, compared to us, Google are new kids on the block - and we aim to outlast them too. If we hadn't kept up with developing trends we'd have been out of business a long time ago. Fact! We know this because we have seen many worthy competitors fall by the wayside, simply because they couldn't recognise and adapt to change.

Surviving & thriving

At Big Red it's how we thrive and survive. We don't just research and follow market trends, we look for ways to set them too. We work in partnership and in tandem with Google and even have our own account manager there. This outlook personifies everything we do as a business and is deeply rooted in our blended approach to digital marketing. We only employ highly motivated staff with a thirst for knowledge and an inbuilt desire to find new and better ways to get results for our clients.

You can ignore or resist change, but it will be at your peril. Embrace it by getting Big Red to work on your Digital strategy. Call us on 0141 772 7242 today, or send a few details and we'll do the rest.

By Steven Blood