Helping Cochran Boilers get their online strategy right

Cochran has been working with Big Red Digital since 2013 and we have a good relationship with their marketing team. Over the years, we’ve consistently managed their websites and their SEO.

Successful SEO

The good news is, thanks to our joint efforts, they continue to rank extremely well for their top keywords (e.g. ’steam boilers’, 'industrial steam boilers’, 'industrial boiler parts’ and 'boiler house training’ to name but a few).

Clever conversion

At the start of our journey together, their website was merely intended as an online ‘brochure’. But with our support and advice, Cochran is now seeing their website bring in revenue through the sale of boiler parts as well as a way of selling their boiler training and promoting their hire services. Read the case study.

Working in partnership

At our end of year review with them looked at performance and recommended a range of marketing services that would take things to a new level for them. We were looking at things like Content Marketing and PPC. However, they weren’t ready to make this leap, but on our advice they invested in what we would call an interim update to their website.

This interim update involved a quick freshening up of the styles and colours along with some enhancements to the functionality, as well as a general content review. With Google's recent announcement about indexing websites 'mobile first', the new update made their site look better on wider monitors and further enhanced the responsiveness on newer devices.

All this was done to keep their website current and up to date and is an example of how we work with our customers to get the very best for them at all times. 

Helping you #BeTheBest

At Big Red, we work with our customers to keep their websites current – we’re not a digital company that builds a website for a client and then forgets about it. We work with our clients to understand their business and have annual reviews to make sure they’re getting the performance they want from their online presence. It’s our job to work hard to find solutions that fit their business and their budget. This includes making sure that websites keep up with current trends, such as mobile responsiveness. We’re constantly on the lookout for ways to help our clients get or stay ahead of their competitors, without breaking their budget.

If you’ve got a website for your business, but you’re unsure about what you should be doing to get the best possible return on investment from it.

Get in touch with our Director, Steven Blood now on 0141 771 7242.

Or drop us a few details here and we'll get back to you.

We have some great ideas on how to help you get to where you want to be.