The Digital Solution - Your Sales Force Reimagined

Over the last 7-8 years, businesses have had to adapt quickly to a radically different landscape in the world of sales. Gone are the days of the comfortable sales person taking orders on a daily basis – not so much the death of the account manager but certainly the redefinition of their role.

Many sectors had become almost accustomed to a comforting order book without having to lift their head too far above the parapet – Manufacturing, Oil & Gas, Engineering to name a few. Post economic chaos (recessions, referendums, financial crisis, looming Brexit), the wakeup call was a tough one. Businesses had to quickly shift focus from customer retention to lead generation. Many turned a blind eye and became casualties along the way. However, those who were agile enough to embrace the change have been able to achieve great results.

As suppliers became capable of competing globally due to the onset digital marketing, new sales techniques started to evolve. Things progressed from supplier and customer doing business and securing orders down the pub; to strategically targeting a whole new breed of prospective buyer – a well-informed and potentially global one. The requirement was to prove your business in many new ways: credibility through past success became essential (providing strong evidence); capacity to complete a project, big or small; longer sales cycles requiring extensive demonstrations of knowledge; and sharp pricing of course! Right around this time the more adaptive businesses, including smart SMEs, began to think in terms of setting an annual digital marketing budget – and of what returns it could get them.

Your Digital Sales Force Profile

There has been measurable upturn over the last few years in the economy and a focus on growing a sales force to drive new business into your company. Certainly, more of a hybrid sales profile – winning the business and retaining the customers.

What many businesses are still overlooking or playing-down, is the digital impact that their company makes online. This is a route where some businesses can potentially make a 100% increase in sales through a digital presence that actually sells for you.

Your Ideal Sales Person

Does their profile include?

Sound good enough to hire?

This profile describes how Big Red approaches client websites. A high-impact online asset; professionally designed and implemented to meet business aims. It can represent your business values and put across your unique capabilities to a searching prospect before convert them into sales/leads.

Investing in a partnership with Big Red Digital will give you a digital sales force to be reckoned with - one that can help to grow your business significantly and push into new territories or service markets.

In the second of a series of three blogs, we will focus on your digital foot soldiers – the power and presence within your online channels that really deliver your digital impact. If you invest wisely, your digital sales force will loyally drive new opportunities directly to your sales team.

If you would like more information on how Big Red can join your Digital Sales Force, we've made it easy for you...