Don’t Forget To Track Your Digital Marketing Spend & Return

"If you have to ask the price, you can't afford it!"

…is a well know phrase attributed to American financier John Pierpont Morgan Senior who quoted it in the early part of the 20th Century. Of course this relates to the high sales prices of very high value goods targeted at extremely wealthy prospective individuals. It is a great quote and was probably very accurately quoted to people who genuinely probably couldn’t afford the high ticket prices!

However, for most of us in business, we need to ask what the price is of the goods and services we purchase for the business. We need to know what the cost to the business is, so we can calculate the Returns on Investment (ROI) in order to make sensible, affordable business decisions. Needless to say, every board of directors will want to know what the business is spending and what they are getting for their money. That is how businesses works.

Investing in Digital Marketing

According to recent research by Greenlight, only 36% of digital marketers are really confident that they are actually targeting the right audiences with their clients’ digital marketing campaigns. The research found that 23% of digital marketers were not even tracking their digital campaign spending.

The reason for this is that some digital marketing teams are not very proficient at identifying their clients’ key audiences and are not ensuring they target them effectively through the best online channels with appropriate marketing messages.

Over a third of digital marketing professionals didn’t have confidence in their digital campaign tracking for clients. About one fifth were not even confident that they were reaching their intended audiences. Consumers nowadays tend to hop between multiple online channels, so it can be extremely challenging to know where to focus energy and money and how to maximise a client’s marketing budget.

Reporting and Auditing

Here at Big Red Digital, we fully understand the importance of ensuring that each client gets the maximum benefit out of their budgets with the range of digital marketing services that we provide. We provide regular accurate reporting of how each client’s budget allocated to digital marketing and we measure the return of that investment, which is fully reported back to the client.

We give our clients their own access to the Google Adwords accounts we manage on their behalf and also to Google Analytics, so they have full disclosure of the results we achieve. These reports can be very comprehensive and quite complex to interpret. They contain a vast amount of data that accurately gives feedback on all aspects of the online activities the Big Red Digital campaign has produced.

But there is more… we also use our deep understanding and years of experience to interpret these data reports. We turn them into focused advice via our expert interpretation. We take these complex reports and explain their significance in plain English in a way that our clients fully understand, so they can make powerful business decisions.

In this way, we ensure that every client quickly gains confidence that, here at Big Red Digital, we are wisely investing their finite marketing budgets and they can see the results and we discuss the relevance to the data reports to ensure we are maximising every penny to achieve the online results they need.

Is Your Budget Producing Clear Results?

We feel that it is of great importance that our clients have full access to see the results we are achieving for them. Your digital agency should have nothing to hide, so if you are either not sure how your site is performing or things are a little unclear, we can help...

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