Organic Digital Growth Across The Border

Following on from the previous article: The Rise of Digital Marketing in Glasgow it is no real surprise to find Glasgow agencies being specifically sought out by companies throughout the North of the UK. Glasgow’s reputation in digital design, marketing, printing and advertising was built on their history of excellence and aided in no small part by prestigious education institutions such as The Glasgow School of Art.

Businesses in the North of the UK are within easy physical reach of Glasgow as travel links are quick and fairly inexpensive. For example, a 7am train from Glasgow to Manchester would have you there comfortably in time for a 10.30am meeting. It is not usual to find Glasgow and Edinburgh's leading Digital Agencies with key accounts based in: Manchester, Liverpool, Leeds, Bradford, Newcastle, Sunderland, Middlesborough, Preston, Carlisle and other locations in the North of England.

More and more businesses in the North are making their preferential decisions to tap into the digital marketing expertise that has grown and developed in central Scotland, and Glasgow in particular – and for good reason. The expertise, knowledge and skills of Glasgow’s digital industry now has a truly global reach. It makes sense for medium to large companies in the North of the UK to tap into these resources rather than retaining the services of, for example, a London based agency who do incredible work but have huge overheads to cover.

Case In Point

Big Red have helped to transform the successes of a well established Sports Fishing company in Los Cabos, Mexico called Pisces Sportfishing and this is a good example of how this can work. We retained Pisces as a client, re-designing their websites, developing a bespoke booking system and providing a full range of marketing services that they were unable to source, or afford, locally. Working in partnership with Pisces, we helped them to achieve a very healthy increase in turnover. With revenue growing at 11% per annum and an astonishing 48% of sales conversion from their web inquiries the business owner has said that growth is “off the scale”. These results demonstrate the potential of Glasgow’s digital skills – even in the most remote of locations. This only came about because an executive from Big Red Digital had been on holiday in Cabo and met the business owners during his time there and offered to help. It was this personal connection that sparked success. Read the case study of the work we're doing for Pisces and ask yourself how results like that could affect your business.

The Personal Touch

And that is the key here. That personal connection is vital and it can be sparked far closer to home in the UK, particularly if your business is based in the North. The best results come following face to face meetings. These are vital for the digital agency to understand your business and get to know and understand your needs, priorities and aspirations. Thereafter, services can be provided remotely with occasional face to face meetings as and when required. Instant messaging, phone calls and emails are much more valuable after a physical meeting.

When you look at the success a Northern-based digital Agency can achieve around the world, doesn’t it make sense to seriously look at tapping into that expertise if your business is based there?

Big Red Digital

Big Red Digital has a global knowledge of what makes businesses tick online. We’d be delighted to review your digital impact within your target market, and work in partnership with you to drive new revenue for your business – no matter where you are based.