Using a Blog to Increase Business Exposure

When done well, blogging is a great way to increase your digital impact and to show that your business is an expert in its field. Yes, social media is a great way to showcase your knowledge but often you only have a select number of characters to play with. With a blog, you can go into much more detail about what you can offer your customers and how you can help them with your products and services.

Making A Commitment

One of the most important things when starting a blog is to make sure that you commit to it. You need to have a proper content marketing strategy in place so that you have something to say. In order to show that you are active, reliable and engaging, your blog needs to be updated regularly. Posting once or twice a week is a good start.

SEO Benefits

Another advantage of updating your blog regularly is that it will help with search engine rankings. Regular blogging contributes positively to your SEO and is a key way to naturally push you up the Google search lists. When writing your articles, you need to build in keywords that are relevant to your business. If someone is looking for information relevant to the industry your business is in, it will make you easier to find. Once you have someone on your site reading your blog post, then you can encourage them to browse more of your pages, and ultimately, encourage them to take action; eg. send an email, call you, request a call back, order online.

Social Advantages

Through writing interesting and knowledgable articles, you will also increase the likelihood of retaining followers on your social media platforms and have people coming back to your blog on a regular basis. If they have found one of your previous articles useful then this increases the chances of you receiving an order, download or enquiry from them. Make sure that the information you are sharing is valuable to your target market. Enlighten them on things that could improve the quality of their business that they may not have previously been aware of. This will increase the likelihood that the reader will have a browse around.

You can further increase your reach by encouraging people to share your articles on their own social pages. Make sure you have share buttons on your articles to make it easy for them to this.

Want To Know More?

I can help you to plan an effective content strategy and with advice regarding social media marketing, contact me - advice is free!

By Amy Carpenter