Don't Be A Stranger To Your Digital Agency – #WednesdayWisdom

They should love hearing from you

You've launched your website and have an agreement in place with a digital agency to run a digital marketing campaign. All you need to do now is get on with your own work and let them do their thang. That's the way it should work, right? You can now sit back and wait for the phone to ring with new business enquiries? Well, yes... and no.

Your relationship with your digital agency should work like a partnership in order to get the best results. You should be able to think of them as a working department within your own company.

The fine line between helping & interfering

Interference from a client who thinks they know better is a huge bugbear for all service providers - particularly creative service providers. Everyone from the CEO to the office junior feels the need to put their stamp on things. Don't believe me? Ask any designer you're not paying to do some work, and they'll tell you. Those you are paying will likely be a little more subtle.

As professional web designers and digital marketing experts, we make lousy plumbers. Seriously, if something goes wrong with the plumbing here at Big Red HQ we hit the panic button immediately and call one of our clients who know infinitely more about plumbing than we do. They send round a highly skilled expert who fixes the problem and everyone is happy. And whilst they're working, we don't stand over them and ask if they should, perhaps, be using a different spanner. Or, if that plastic pipe really will do the job as well as a copper one. What do we know? These people do this day in and day out. It is exactly the same with web design and marketing, we do it every day of the week and people hire us because we're highly skilled and experienced. When a client tells us that the phone number might look better at the bottom of the page, we know that it's better at the top so that people can see it and tap it when they land on any page. An awkward conversation ensues...

It’s good to talk

That said, regular updates on your business' direction and helpful feedback from a client is exactly what digital agencies love. They thrive on stats and information: information about your business; industry-relevant information; current industry-relevant information that allows them to promote you online.

We are always thrilled when a client calls to tell us they're launching a new product, that they've just aced their annual turnover targets, or that they're up for an award. It allows us to boast on their behalf and keep the information that we put out, current. We present them as a forward-thinking prospect to their potential buyers. And never forget, good news can also be used as canon fodder against the competition.

Next time something new happens within your business, don't forget to supply your digital partner with some welcome ammunition. Then, sit back and watch them do their thang with it. It will be gratefully received. You'll feel great, and so will they.

Feel great

Give Big Red Digital a call now for more information on how we can get the right information out there about your business. We're ready to talk to you on 0141 771 7242, or send a few details and we'll get back to you.

By Steven Blood