The Importance of Being Found

- "Digital Marketing exists because web design is not a 'build it and they will come' kind of deal."

As The journey for your potential customer begins with an online search. In fact, research shows that as much as 88% of all business transactions begin with an online search. If you are to succeed online then being found is crucial. To clarify, we're not talking about customers who already know about your company here. It should be a given that you are being found for your company name and that existing customers can visit your website whenever they want. We are aiming to attract those who do not know about you, but are interested in finding someone who can supply the services or products that they need. With increasing traffic of this kind comes the opportunity to generate more and more sales or leads. Digital Marketing exists because web design is not a 'build it and they will come' kind of deal.

Make A Good First Impression

In order to be found and begin generate traffic you need to make the best first impression possible in the search engine listings. The tags and coding within the content of your web pages must be optimised to ensure that each page can be quickly and accurately indexed by search engine crawlers. Hence the term Search Engine Optimisation, or SEO for short. Then, in turn, it can potentially be found by people who type in relevant (or key) search words and phrases. 

Do The Research

You need to make sure that you are showing up for the correct terms and to do this you need to thoroughly research which phrases your Key Target Audience are using most regularly. Guessing won't work here. We often encounter people who say, 'our SEO must be good because we show up every time I type in [insert random phrase here] I can find our website'. Our next question is always, 'have you researched that phrase to see if many people use it, or are you guessing that's what they type in?'. 

Thorough and accurate keyword research is required before building these into the key areas of your pages. This will then help to generate page impressions for your site (showings in the search result pages when the user keys in these search terms). With ongoing analysis, time and effort you will increase your search engine rankings.

Win More Clicks

Once you are showing up more regularly in the search results it's still not necessarily the case that you will generate more traffic to your website. At this stage you still have to persuade people to click on your listing rather than those around it by give them an incentive to visit your pages. In order to do this, each page on your site should have it's own unique and well-written meta data detailing what the page is about. These can work essentially as mini-adverts for your content. You can monitor and analyse if, or how, these are working for you using Google analytics and Google Search Console. By using these valuable (free at the time of writing) tools which Google provides you can track what the CTR, or Click Through Rate, is for each page on your site. These are shown as a percentage of the impressions that your page has achieved. 

The next piece of the jigsaw is that the design and layout of your pages needs to grab and hold people's attention and deliver what you promised them back in the search listings. If you don't then all of the above will be wasted effort and people will just bounce back off the site. But that's for another blog.

How We Can Help

Big Red are proven experts at helping businesses find potential customers online. We help to drive and increase revenue for our customers and they tell us regularly that they like this. Perhaps we can do the same for you? It costs nothing to talk to us, so what are you waiting for?

> Ask us for a free consultation now